Level 1 lifecycle of each product from the wealth manager’s point of view: the firm advises private clients and acts for their accounts, the custodian or clearing platform holds, executes and settles, and fund companies, issuers, managers, insurers and the firm’s bank sit on the other side. Columns are the parties, rows the phases from advice to reporting; numbered steps are messages, deliveries or payments between them, with the channel or infrastructure in the pill. Hover a step for the detail, click it or use the walkthrough to be taken through the diagram step by step. Where a product has distinct routes (advisor-entered or self-directed, omnibus or networked, model delivery or manager-traded), the lettered routes show them side by side. The Inside the Firm section covers the same flows from inside the firm, team by team and system by system. US market conventions throughout; all numbers illustrative. New to this? Begin with Start here.
Product group
Product
Equities and ETFs
Mutual Funds
Bonds and Notes
Models and Managed Accounts
Cash and Lending
Accounts and Transfers
Alternatives and Insurance
Inside the Firm
Advice
Platform
Control
Operations
How the diagrams work, the lifecycle common to all 20 products, a map of the products and of the views inside the firm, where each product is done and settles, and a glossary.
Stocks and ETFs in client accounts: a single order on the advisor’s recommendation or the client’s own, an ETF traded across every account on a model with the fills rotated and allocated fairly, and options used to hedge or earn income on a position a client will not sell. The platform routes and settles; the firm advises, aggregates and documents.
Advice and orderA recommendation documented against the client’s profile (fiduciary or Reg BI), or a self-directed order with no advice; the workstation checks the account and the plan.
ExecutionThe order goes by FIX to the custodian platform, which routes it to a wholesaler or an exchange; blocks across accounts are worked and allocated at the average price.
Post-tradeThe custodian confirms to the client; the firm allocates, reconciles and evidences the rotation.
SettlementT+1 at DTC with the custodian’s side netted in NSCC; options clear at the OCC against the shares in the account.
Life and reportingDividends, corporate actions and proxies through the custodian; tax lots and loss harvesting in the firm’s system; statements, 1099 and the performance report.
The funds a wealth manager sells to its clients: bought and redeemed through NSCC’s Fund/SERV at the day’s NAV, recorded in an omnibus or a networked account at the fund’s transfer agent, and paid for in part by the fund company through loads, 12b-1 trails, sub-accounting fees and revenue sharing. The share class policy is where the firm’s revenue meets its duty to the client.
Advice and orderThe fund from the approved list and the share class the account type allows; Reg BI or fiduciary review of cost and alternatives; the prospectus delivered.
ExecutionThe order to the platform before the fund’s cut-off, to Fund/SERV, to the transfer agent, at the NAV struck at 16:00 ET.
Post-tradeOmnibus or networked recording at the fund; the confirmation with the class and any load.
SettlementNet cash through NSCC on T+1; the position in the account at the NAV.
Life and reportingDistributions reinvested or paid, 12b-1 and servicing fees to the firm and the platform, the distribution calendar, 1099-DIV and 1099-B with the cost basis.
Individual bonds and brokered CDs from the platform’s bond desk with a disclosed markup, Treasuries at auction through the platform with none, and structured notes bought from bank issuers through a distribution platform with a selling concession. Ladders for income; notes for a defined payoff with the issuer’s credit attached.
Advice and orderA ladder or a payoff designed against the plan; credit, concentration and issuer limits; the markup or the estimated value disclosed in the recommendation.
ExecutionFills from the desk’s inventory and the retail bond marketplaces, a noncompetitive auction bid, or an indication on the note platform priced by the issuer.
Post-tradeConfirmations with the markup and the prevailing market price (bonds) or the concession and the pricing supplement (notes).
SettlementDTC on T+1 for corporates, CDs and notes at the closing; Fedwire Securities on the issue date for Treasuries.
Life and reportingCoupons swept and rungs reinvested; the issuer’s daily value and bid for a note; ratings and FDIC coverage watched; 1099-INT, OID and B.
Professional management inside client accounts: a unified managed account with several sleeves rebalanced by the firm’s overlay engine, and third-party managers either delivering a model the firm trades or trading the account themselves at the custodian. The firm selects, sets up, monitors and bills; the managers decide.
Advice and orderThe program, the models and the managers chosen from the researched list; the client’s restrictions and tax rules coded; the account authority set up for a manager-traded sleeve.
ExecutionThe overlay engine merges model updates and cash into one trade list per account, aggregated across accounts; a manager-traded sleeve is executed by the manager with step-outs.
Post-tradeAllocation at the average price; confirmations without commissions in a wrap; the manager’s files reconciled.
SettlementOne account at the custodian on T+1; the firm splits it into sleeves for reporting.
Life and reportingDrift by sleeve, loss harvesting across sleeves, manager fees paid out of the wrap fee, due diligence and the watch list, performance by sleeve.
The cash side of the account and the loans against it: the overnight sweep into program bank deposits or a money market fund, a securities-based line of credit from the firm’s bank secured by a pledged account, and a margin loan from the broker-dealer under Regulation T. Each is a revenue line for the firm and a disclosure to the client.
Advice and orderThe sweep election at opening and the advisor’s cash review; a loan proposed against the plan with its purpose, its conflict and its risks documented.
ExecutionThe sweep after the close; the bank’s underwriting of a line from the pledged account; the margin purchase within the buying power.
Post-tradeSweep balances by bank or fund on the statement; the pledge coded at the custodian; the debit balance and the margin rate.
SettlementDeposits placed and returned by wire the same day; money funds through Fund/SERV; loan draws wired; the margin debit funded by the broker-dealer.
Life and reportingInterest and dividends monthly; nightly collateral valuation and maintenance calls; repayment; 1099-INT and the interest summaries.
The account itself: opening and funding it with the agreements, disclosures, KYC and the authorities the advisor holds; moving an account in from another firm through ACATS with its cost basis; and the retirement account’s year of contributions, conversions, required distributions and tax forms.
Advice and orderThe plan and the account structure; the capacity of each account; the rollover, the transfer and the retirement decisions as documented recommendations.
ExecutionApplications to the custodian, the ACATS request, the contribution and distribution instructions.
Post-tradeKYC and account numbers, validation by the delivering firm, the custodian’s RMD calculation.
SettlementWires, ACH, checks and rollovers; assets through DTC, Fund/SERV and the OCC; distributions by ACH with withholding remitted.
Life and reportingStatements, 5498 and 1099-R, the cost basis that travels, beneficiaries and the estate, the transition of transferred holdings to the plan.
Products that live outside the brokerage account’s standard flow: a private fund reached through a feeder on an alternatives platform (subscription documents, capital calls, a lagged value and a K-1) or through a registered interval fund, and an annuity bought from an insurer through DTCC’s insurance services with a tax-free exchange of an old contract.
Advice and orderQualification (accredited, qualified purchaser), the household’s illiquid limit, the surrender schedule and the replacement rules; the fees and the liquidity in the recommendation.
ExecutionSubscription documents on the platform, a fund order through Fund/SERV, an annuity application through I&RS.
Post-tradeAcceptance at the closing, the contract issued with a free look, confirmations and offering documents.
SettlementCapital calls wired from the account, premiums through I&RS and a 1035 exchange between carriers, interval fund cash through NSCC.
Life and reportingQuarterly values with a lag, K-1s, repurchase offers, index crediting and income payments, the position fed to the consolidated statement.
The same flows seen from inside the wealth manager: who does what, in which system, in what order. Front to Back is the map. The advisor desk is where the relationship and the advice are made; the trading desk aggregates and rotates; the custodian relationship is where the assets, the money and the data are; compliance and supervision evidence that the firm supervised its people; operations runs the data, the service requests, the taxes, the fees and the reports. Columns are the firm’s own teams, with the outside world at the edges; the pills name the systems.
AdviceThe advisor and the branch own the client, the profile and every recommendation; the products team owns the shelf and the models; the desk trades for everyone at once. Systems: CRM, planning tool, advisor workstation, model hub, rebalancer, OMS.
PlatformThe custodian or clearing firm holds the accounts, executes, settles, moves the money and sends the statements; the firm runs on its files and oversees it. Systems: platform portal, FIX, nightly files, cashiering.
ControlSupervisory principals approve and review; compliance surveils, runs the conduct programs and faces the examiners. Systems: compliance engine, surveillance, communications archive, approvals workflow.
OperationsReconciliation, service requests, cost basis and tax forms, fee billing and revenue collection, performance reporting and the portal. Systems: reconciliation tool, billing system, tax lot system, performance system, data warehouse, portal.
How to read a diagram
Columns are the partiesThe client on the left, then the wealth manager (advisors, desk, operations) acting for the client’s accounts, then the custodian or clearing platform that holds and settles them, and on the right the market, the infrastructure (NSCC, DTC, Fund/SERV, ACATS, DTCC’s insurance services) and the product providers (fund companies, issuers, managers, insurers, banks). In the Inside the Firm section the columns are the firm’s own teams instead, with the outside world at the edges.
Rows are the phasesTime runs down the page: advice and order, execution, post-trade, settlement, life of position, reporting. The band label gives the timing (T is trade date, T+1 the next business day).
Arrows are stepsNumbered in order. Solid arrows are messages, deliveries or payments; dashed ones are standing flows like statements and feeds; two-headed ones are exchanged or matched. Boxes on a lifeline are things a party does internally.
Pills are the channelAmber for voice, branch and chat, blue for electronic platforms and portals, rose for SWIFT messages, grey for infrastructure systems, teal for market data, lavender for the firm’s internal systems, light grey for forms and statements. Each pill shows a one-line definition on hover.
Figures are the worked exampleThe short figures under the arrows follow one illustrative client through the lifecycle; the strip above the diagram summarizes it. Hovering a step shows the full detail; clicking it opens the walkthrough.
Letters are routesWhere a product can go two ways (advisor-entered or self-directed, omnibus or networked, secondary or auction, model delivery or manager-traded, bank deposit or money fund), the lettered, colored steps show each route; black numbered steps are shared.
A product can be read two ways: scroll the diagram and hover for detail, or press Walk through the steps above any diagram to follow it one step at a time, with the detail in a card. The arrow keys move forward and back.
The lifecycle every product follows
Wealth managerClientMarket participantsMarket infrastructureService providersmessage or transferstanding flowexchanged and matchedoption, when needed1sequence, on the party that actsVoice, chatElectronic platform, APIInfrastructure system (payment, clearing, reporting)Internal systemOtherhover an arrow or a badge for the full detail
Each product is a variation of this sequence: a recommendation under a standard of conduct, an order through the platform, a provider or a market on the other side, a confirmation and a settlement into the client’s account, the servicing of the position, and the statements and reports. What changes is the provider, the rails, the fees and who is paid by whom.
The products, 20 of them
Each card opens its diagram. The group and product tabs at the top do the same; the search box finds a product by name or keyword.
Inside the firm, 6 views
The same flows seen from the firm’s own teams: who does what, in which system. Front to Back is the map; the advisor desk and the trading desk make the advice and the trades; the custodian relationship holds the assets, the money and the data; compliance and supervision evidence the firm’s oversight of its people; operations runs the data, the service, the taxes, the fees and the reports.
Where each product is done, settles and is reported
The same five questions for every product, from the firm’s side: where the work happens, which rails carry it, where it settles, how long it takes, and what the client receives. On this side of the market the firm rarely touches a market or a depository: the custodian, NSCC’s services and the product providers do, and the firm’s part is the advice, the order, the documentation and the report.
DTCC I&RS applications, money and commissions; 1035 exchange
premium to the insurer; the contract held at the insurer
two to four weeks
contract, buyer’s guide, annual statement, 1099-R
Glossary
The terms that come back on every diagram. Every pill in the diagrams also shows its definition on hover.
Concepts and rules
Advisory account: An account charged an asset-based fee under an advisory agreement, with the firm acting as fiduciary, as opposed to a brokerage account paying commissions per trade.
Wrap fee: A single advisory fee covering advice, trading and custody, charged on assets rather than per trade.
Reg BI: Regulation Best Interest: the SEC’s 2020 standard for broker-dealers recommending securities to retail clients (care, disclosure, conflicts, compliance), alongside the fiduciary duty of investment advisers.
Suitability: The client profile (objectives, horizon, risk tolerance, liquidity, tax situation) against which each recommendation is tested.
Form CRS: The two-page relationship summary a broker-dealer or adviser gives retail clients describing services, fees and conflicts.
Form ADV: The investment adviser’s registration document and brochure, updated yearly and given to clients.
Custody rule: Advisers Act Rule 206(4)-2: an adviser with custody of client assets must use a qualified custodian, deliver statements and, in most cases, have a surprise examination.
Household: The grouping of a client’s and family members’ accounts for fee breakpoints, reporting and asset allocation.
Model portfolio: A target set of holdings and weights the firm or a manager maintains; client accounts are rebalanced to it.
UMA: Unified managed account: one client account holding several sleeves (models, SMA managers, funds) rebalanced by an overlay manager.
SMA: Separately managed account: a client account run by a third-party manager in the client’s name, by model delivery or manager trading.
Trade rotation: The order in which a firm trades the same model change across clients, platforms or managers, so that no group is systematically first.
Best execution: The manager’s duty to obtain the most favorable terms reasonably available for its clients’ trades, documented by transaction cost analysis and broker reviews.
Payment for order flow: Payments a wholesaler or market maker makes to a retail broker for routing its orders; disclosed in Rule 606 reports.
Share class: A version of the same mutual fund with its own fees: A shares with a front load, C shares with a level 12b-1 fee, I or institutional shares for advisory accounts, R shares for retirement plans.
12b-1 fee: An annual fee a mutual fund pays out of its assets for distribution and shareholder service, passed to the selling broker-dealer.
Revenue sharing: Payments a fund company makes to a distributor for shelf space, marketing and platform support, beyond the 12b-1 fee; disclosed and a conflict the SEC examines.
Breakpoint: A reduction in a fund’s front-end sales charge at purchase size thresholds; rights of accumulation and letters of intent count prior and future purchases.
Omnibus account: One account at the fund’s transfer agent in the broker-dealer’s name holding all its clients’ shares; the broker-dealer keeps the client-level records.
Sweep program: The automatic placement of a client’s uninvested cash into program bank deposits (FDIC insured up to the limit per bank) or a money market fund.
Securities-based lending: A loan secured by a pledge of the client’s portfolio, with a lending value per security type and a maintenance call if it falls short.
Regulation T: The Fed rule setting the initial margin a broker may extend on a securities purchase (50% for most stocks); exchanges set the maintenance margin.
Cost basis: The purchase price of each tax lot, tracked by the broker since 2011 and reported on the 1099-B with the gain or loss when sold.
RMD: Required minimum distribution from a retirement account after the owner reaches the required age; computed from the prior year-end balance and a life expectancy table.
1035 exchange: A tax-free exchange of one annuity or life policy for another under Section 1035, with its own suitability and surrender-charge review.
Accredited investor: The income or net worth test a client must meet to buy private placements; qualified purchaser and qualified client are the higher tests for 3(c)(7) funds and performance fees.
Capital call: A private fund drawing down part of the client’s commitment; the client wires the amount by the due date.
K-1: The partnership tax form a private fund sends each investor, usually after the April filing deadline, so many clients extend.
Interval fund: A registered fund that offers to repurchase a set percentage of shares at intervals (quarterly) rather than daily; used for less liquid strategies.
Feeder fund: A vehicle that pools many smaller clients into one investor in a private fund, with lower minimums and a platform fee.
Brokered CD: A certificate of deposit a bank issues through broker-dealers rather than to its own customers: sold in a new issue calendar, held as a master certificate at DTC with the broker-dealers as custodians, insured by the FDIC per owner through the custodial relationship, traded in a secondary market rather than withdrawn early.
FDIC pass-through insurance: The FDIC cover of a deposit held by an agent or custodian for its customers: each owner is insured as if holding the deposit directly, up to USD 250,000 per bank per ownership category, provided the bank’s records disclose the custodial relationship and the custodian’s records identify the owners and their interests.
Survivor’s option: The right of a deceased holder’s estate to put a CD or a bond back to the issuer at par before maturity, the one early redemption a brokered CD allows; also called the estate feature or the death put.
Automatic investment plan: A standing instruction to invest a fixed amount at a fixed interval (monthly from the client’s bank account by ACH), run by the platform or the fund company; the funds waive their usual minimums for it, and its purchases may be reported quarterly under the periodic plan exception.
Dollar-cost averaging: Investing a fixed amount at regular intervals, so that more shares are bought when prices are low and fewer when they are high; the average cost per share ends below the average price, and the main benefit is the discipline of saving without a timing decision.
Fractional shares: Positions of less than one share, created by a platform that executes whole shares for its clients’ aggregated dollar orders and allocates the fractions on its own books; they settle as whole shares at the depository in the platform’s name and are usually not transferable to another broker.
Infrastructure, platforms and desks
DTC: Depository Trust Company: holds nearly all US stocks, corporate bonds and money market instruments in book-entry form and moves them against payment.
NSCC: National Securities Clearing Corporation: the clearing house for US stocks and corporate bonds; nets each firm to one position per security per day.
Fund/SERV: NSCC’s mutual fund order and settlement service: the broker-dealer or platform sends purchases, redemptions and exchanges to the fund’s transfer agent and settles the net cash.
Networking: NSCC’s service that keeps a broker-dealer’s and a fund transfer agent’s records of the same client positions in sync (account-level or omnibus).
ACATS: NSCC’s Automated Customer Account Transfer Service: moves a client’s whole account or selected assets between broker-dealers in about a week.
ACH: The Automated Clearing House network for batch electronic payments between bank accounts; one to two days, low cost.
Fedwire: The Federal Reserve’s real-time payment system; the way large US dollar payments move between banks.
Fedwire Securities: The Federal Reserve’s book-entry system for Treasuries and agency securities; delivers a bond against its payment at the same moment (DVP).
OCC: Options Clearing Corporation: the clearing house for every listed option in the US.
DTCC I&RS: DTCC’s Insurance and Retirement Services: the messaging and money settlement between broker-dealers and insurers for annuities and life products.
TAAPS: Treasury Automated Auction Processing System: how primary dealers submit bids at Treasury auctions.
TRACE: FINRA’s Trade Reporting and Compliance Engine: every US bond trade is reported to it and published to the market within minutes.
EMMA: The MSRB’s Electronic Municipal Market Access website: official statements, continuing disclosures and trade prices for every municipal bond, free to the public.
Transfer agent: Keeps the register of a fund’s shareholders and processes subscriptions and redemptions; for ETFs, issues and cancels shares with authorized participants.
Smart order router: The broker’s routing logic that sends each order to the exchange, market maker or wholesaler expected to give the best execution.
Bond desk: The platform’s or the firm’s fixed income desk: inventory, offerings and bids wanted for individual bonds and CDs.
Note platform: A structured note distribution platform (Luma, SIMON, Halo): calendar of offerings, pricing, education, post-trade events.
Alts platform: An alternatives distribution platform (iCapital, CAIS): feeder funds, subscription documents, capital calls and reporting for private funds.
Model hub: A model delivery service (Envestnet, the custodians’ model marketplaces) through which third-party managers publish model portfolios the platform trades.
Inside the firm: systems and documents
Advisor workstation: The advisor’s desktop: client accounts, proposals, trading, planning and reporting on one screen.
CRM: The client relationship system: contacts, households, meetings, tasks and the suitability profile.
Rebalancer: The system that compares each account to its model and generates the trades to bring it back within tolerance, across thousands of accounts at once.
OMS: Order management system: where portfolio managers raise orders, compliance checks run and allocations across funds are kept (Aladdin, Charles River, SimCorp, Bloomberg AIM).
Compliance engine: The rules engine that checks every order and every position against the fund’s mandate, the regulations and the restricted lists, before and after the trade.
Surveillance: Monitors orders, trades, chats and calls for market abuse and conduct breaches and raises alerts for compliance (NICE Actimize, Nasdaq SMARTS, Behavox).
Billing system: Computes advisory fees from account values and the fee schedule, and instructs the custodian to debit them.
Tax lot system: Tracks each purchase lot, its cost basis and holding period, applies the lot relief method and the wash sale rules, and feeds the 1099-B.
Margin system: Computes Regulation T and maintenance requirements per account and raises margin calls.
Platform portal: The custodian or clearing platform’s site for the advisor: accounts, trading, cashiering, reporting.
Client portal: The manager’s reporting platform for its clients: holdings, performance, risk and documents.
Mobile app: The client-facing app for balances, trading and documents.
Performance system: Computes returns, attribution and risk statistics from the accounting data for client reporting and GIPS composites.
Data warehouse: The manager’s central store of positions, transactions, prices and reference data feeding reporting and analytics.
Reporting hub: The engine that turns bookings into regulatory reports (TRACE, CAT, SDR, SBSDR, RTRS, FR 2052a) and tracks acknowledgments and rejects (DTCC Report Hub, AxiomSL, in-house).
Nostro reconciliation: Matches the bank’s own cash and securities records against bank and depository statements and works the breaks (SmartStream TLM, Duco, in-house).
Trade file: A batch file of trades or positions exchanged between the manager, a custodian or a sponsor platform when no messaging standard applies.
Statements: The client’s monthly or quarterly account statement from the custodian, and the firm’s performance report.
Form: A paper or electronic form signed by the client (account application, transfer form, beneficiary designation).
A client buys a stock either on the advisor’s recommendation in an advisory account (A) or on their own in a self-directed brokerage account (S). The order goes from the firm’s system to the custodian platform, which routes it to a wholesaler or an exchange, and the shares settle into the client’s account at the platform on T+1. The firm never touches the shares: it advises, enters, checks and reports.
Worked example, illustrative:client USD 2,400,000 advisory account; 600 shares, about USD 108,000A advisor-entered; plan and concentration checks; recorded as adviceS self-directed in the app; surveillance by exceptionrouting wholesaler at 180.02, 1 cent inside the offer; Rule 606 disclosuresettlement T+1 through NSCC and DTC into the client accountafter dividends, tax lots, statements, 1099
Routes:Aadvisor-entered in an advisory accountSclient self-directed in a brokerage account1shared steps
Wealth managerClientMarket participantsMarket infrastructureService providersmessage or transferstanding flowexchanged and matchedoption, when needed1sequence, on the party that actsVoice, chatElectronic platform, APIInfrastructure system (payment, clearing, reporting)Internal systemOtherhover an arrow or a badge for the full detail
Jump to14 steps, hover or click any of them
The two routes differ before the order and nowhere after it. Advice is the regulated act (fiduciary for an adviser, Reg BI for a broker-dealer), so route A records a recommendation and its checks; route S records only that the client chose. Execution, settlement and reporting belong to the platform.
Account types and standards: an advisory account charges an asset-based fee and the firm acts as fiduciary under the Advisers Act; a brokerage account pays commissions and the broker-dealer owes Reg BI on recommendations; a self-directed order carries neither, only the platform’s account controls; most wealth firms run both and the client often has both.
Execution for retail: orders go to wholesalers (Citadel Securities, Virtu, Susquehanna) or exchanges through the platform’s smart order router; wholesalers fill inside the spread and pay the platform for order flow on brokerage orders (Rule 606 discloses it); advisory programs generally do not accept payment for order flow; the SEC’s 2022 proposals on order competition were not adopted.
Custody: the client’s shares are held in street name at the custodian’s broker-dealer (a DTC participant), protected by the customer protection rule and SIPC; an RIA uses a third-party custodian (Schwab, Fidelity, Pershing); a wirehouse or a private bank uses its own clearing broker-dealer; either way the firm’s records are a copy of the custodian’s.
What the firm keeps: the advice record (the recommendation, the rationale, the checks), the order record, the household data (allocation, drift, tax lots, cost basis for the 1099-B through the custodian) and the performance report; the custodian keeps the account, the statement and the tax reporting.
An ETF Traded Across Model Accounts, Aggregation and Rotation
A model change becomes thousands of orders: the rebalancer generates a buy and a sell in every account that follows the model, the desk aggregates them into one block per custodian, the custodians work the blocks in the market, and the fills are allocated back to the accounts at each custodian’s average price under a rotation policy. The settlement is the custodians’ net at NSCC; the firm’s work is the generation, the allocation and the reconciliation.
Worked example, illustrative:model change +3 points international equity across 1,850 accounts, USD 41,000,000blocks 210,000 / 95,000 / 60,000 shares at three custodiansfills 58.41, 58.44, 58.39: rotation decides who gets whichallocation pro rata at each custodian’s average price; 1,850 confirmationstax loss harvesting in taxable accounts; wash sale rulessettlement NSCC CNS on T+1 at each custodian
Wealth managerClientMarket participantsMarket infrastructureService providersmessage or transferstanding flowexchanged and matchedoption, when needed1sequence, on the party that actsVoice, chatElectronic platform, APIInfrastructure system (payment, clearing, reporting)Internal systemOtherhover an arrow or a badge for the full detail
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The product is the model, not the ETF. The firm trades the same decision for everyone at once and its obligations are fairness (rotation and allocation), tax awareness (lots and wash sales) and reconciliation across custodians. The custodians do the execution and the settlement.
Model-based advice: most wealth firms run model portfolios (in-house, or from asset managers and strategists through model hubs) across their advisory accounts, with a rebalancer (Envestnet, Orion, Black Diamond, the custodian’s own, or Aladdin Wealth for the largest) that generates the trades; the advisor chooses the model and the exceptions; the desk trades them in aggregate.
Trade rotation and allocation: trading the same change across many clients, several custodians and sometimes several platforms raises a fairness question the SEC examines; a rotation policy (randomized or alternating order) and a documented allocation method are the controls; the rotation log is part of the examination file.
Taxes: taxable accounts get lot-level treatment (specific lot identification, loss harvesting with a replacement holding for 31 days, wash sale checks across the household’s accounts); retirement accounts trade without tax constraints; direct indexing extends the same mechanics to hundreds of single stocks per account.
Multi-custodian operations: an RIA’s clients may sit at two or three custodians; the firm’s systems take position and transaction files from each every night, reconcile them to the rebalancer and the performance system, and handle each custodian’s trading, cashiering and document interfaces separately.
A Collar and a Covered Call Program on a Concentrated Position
A client who will not sell a large low-basis stock position hedges it with a collar and earns income on part of it with covered calls. The advisor recommends and documents, the platform routes the options orders to the exchanges and clears them at the OCC against the shares in the account, and expiry month decides whether the client keeps the shares or is assigned. The tax and holding period effects are part of the advice.
Worked example, illustrative:position 50,000 shares, USD 4,500,000, 60% of the household, low basiscollar buy 500 puts at 81, sell 500 calls at 103.5, 12 months, net credit USD 0.05approvals options level 3, agreement and disclosure, constructive sale checkclearing OCC through the platform; calls covered by the sharesexpiry stock at 97: both expire; at 108 the calls are assigned at 103.50income program 100 calls a month on 10,000 shares, about USD 15,000 of premium
Wealth managerClientMarket participantsMarket infrastructureService providersmessage or transferstanding flowexchanged and matchedoption, when needed1sequence, on the party that actsVoice, chatElectronic platform, APIInfrastructure system (payment, clearing, reporting)Internal systemOtherhover an arrow or a badge for the full detail
Jump to12 steps, hover or click any of them
For the client the product is a plan for a position they cannot or will not sell; for the firm it is an approval level, a documented recommendation and a watch on strikes and ex-dates; for the platform it is two options orders and an OCC position covered by the shares already in the account.
Options in wealth accounts: covered calls, protective puts and collars on concentrated positions, cash-secured puts, and income overlays are the common uses; the firm’s options approval levels, the client’s options agreement and the OCC’s risk disclosure document are prerequisites; FINRA Rule 2360 governs the supervision of options accounts.
Tax: a collar that removes substantially all risk can be a constructive sale under Section 1259; a qualified covered call keeps the shares’ long-term holding period only if the strike is not too deep in the money; premiums received are short-term gains at expiry or assignment; the advisor’s recommendation documents the analysis and often involves the client’s tax advisor.
Alternatives for a concentrated position: an exchange fund (contributing the shares to a diversified partnership for seven years), a prepaid variable forward with a bank (see the sell-side page, Equities), a 10b5-1 sale plan for insiders, charitable remainder trusts and direct indexing with loss harvesting around the position; the collar is the reversible one.
Operations: the platform marks open options daily, flags shares held against short calls, processes assignments from the OCC as sales on T+1 and watches early exercise around ex-dividend dates; the advisor sees the same in the workstation and is responsible for the client conversation before expiry.
Mutual Funds›Fund Purchase
A Mutual Fund Purchase Through Fund/SERV, Omnibus and Networked
The advisor recommends a fund and a share class, the platform sends the order to NSCC’s Fund/SERV before the fund’s cut-off, the transfer agent issues shares at that day’s NAV, and the cash settles through NSCC the next day. The fund either sees one omnibus account in the platform’s name (O) or a client-level account kept in sync by Networking (N). Distributions and any 12b-1 fees flow back the same way.
Worked example, illustrative:client USD 150,000 of an active bond fund in an IRAshare class I shares in an advisory account; A at NAV with breakpoints in a brokerage IRAorder Fund/SERV before 16:00 ET; 15,197.568 shares at 9.87O omnibus account; the platform keeps the client recordN networked client account at the transfer agentsettlement net cash through NSCC on T+1
Routes:Oomnibus, the platform holds one account at the fundNnetworked, a client-level account at the transfer agent1shared steps
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A fund order never touches a market: it is an instruction to the fund’s own transfer agent at an unknown price (the NAV struck after the cut-off), carried by NSCC with the money. What the wealth manager decides is the fund and the share class, and the share class decides who pays whom afterward.
Fund/SERV and Networking: NSCC’s Mutual Fund Services carry almost all broker-sold fund orders in the US; Fund/SERV transmits orders and settles the money, Networking keeps the broker-dealer’s and the transfer agent’s records aligned at the account level; omnibus accounts have replaced networked accounts at the large platforms, with the platform doing the sub-accounting and the fund paying for it.
Share classes: A shares (front load with breakpoints, 25 bp 12b-1), C shares (1% level 12b-1, converting to A after 8 years), I or institutional shares (no load, no 12b-1, for advisory programs and large accounts), R shares for retirement plans, clean shares; choosing the class is a Reg BI and fiduciary duty question and the SEC’s share class initiative sanctioned advisers that placed clients in 12b-1 classes when cheaper ones were available.
Cut-offs and pricing: an order received by the broker-dealer before 16:00 ET gets today’s NAV even if it reaches the fund later (Rule 22c-1 and the intermediary’s agreement); the fund relies on the platform’s time stamps; the SEC’s 2022 hard close proposal, which would have required the fund itself to receive the order by 16:00, was not adopted.
Frequent trading and 22c-2: funds can charge redemption fees and must be able to request client-level transaction data from omnibus intermediaries to enforce their market timing policies; the platform’s agreement with each fund covers this, the omnibus fees and the prospectus delivery.
Mutual Funds›Redemption and Exchange
A Fund Redemption and an Exchange, With Year-End Distributions
A client redeems fund shares for cash and exchanges between two funds in the same family. Both go through Fund/SERV to the transfer agent at the day’s NAV; the redemption cash comes back through NSCC the next day and is wired out; the exchange is a sale and a purchase with a realized gain. The year-end distribution calendar is the tax trap the advisor manages around.
Worked example, illustrative:redemption 3,950 shares at 15.22: USD 60,119 for a house closingexchange USD 200,000 growth to value in the same family, no new loadtax an exchange is a sale; lots by highest cost; average cost is the fund defaultcash NSCC money settlement T+1; wire verified by call-backdistributions December capital gain to holders of record; buy after the ex-date1099 B for the sales, DIV for the distributions
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Selling a fund is the purchase in reverse with one extra element: timing. The cut-off decides the NAV, NSCC decides when the cash arrives, the record date decides who receives a taxable distribution, and the lot method decides the gain. The advisor’s value is in the calendar.
Redemptions: a fund must pay within seven days under the 40 Act; through Fund/SERV the cash arrives on T+1; redemption fees (up to 2% within a short holding period) and the fund’s frequent trading policy apply; a large redemption in a small fund can be paid in kind, which never happens in retail practice but is in every prospectus.
Exchanges: within a fund family an exchange avoids a new sales charge and is one instruction, but it is a taxable sale; across families it is a redemption and a purchase with the cash in between; many platforms also offer NTF (no transaction fee) fund supermarkets where the fund pays the platform instead of the client.
Distributions: a fund distributes its net income and realized gains to holders of record, which lowers the NAV by the same amount; buying just before a record date buys a taxable distribution; the November and December estimates published by the fund companies drive the firm’s calendar, and the rebalancer can be set to avoid purchases before the ex-date in taxable accounts.
Cost basis: brokers report the cost basis of fund shares bought since 2012 on the 1099-B; average cost is the default for funds unless the client elects specific identification; losses on a sale followed by a purchase of the same fund (including reinvested distributions) within 30 days are wash sales; the platform’s tax lot system handles all of it and the advisor explains it.
Mutual Funds›Automatic Investing
An Automatic Investment Plan: the Monthly ACH Debit, the Fund Order and the Fractional ETF Shares
A fixed amount is debited from the client’s checking account each month by ACH and invested the same day: the fund part through Fund/SERV at the day’s NAV, the ETF part aggregated by the platform with every other plan into whole-share orders and allocated back to the client in fractions. The purchases are reported quarterly rather than one confirmation each, every purchase is a tax lot, a returned debit unwinds the purchase, and the same engine runs the systematic withdrawals in retirement.
Worked example, illustrative:plan USD 1,500 a month on the 15th from checkingallocation 60% target-date fund; 40% in two ETFs as fractional sharesdebit ACH (PPD or WEB) under the Nacha rules, authorized onlineinvestment the fund through Fund/SERV at the NAV; the ETFs aggregated and allocated to the fractionconfirmation a quarterly statement under Rule 10b-10’s periodic plan exceptiontax every purchase a lot; the cost basis on the 1099-B
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The plan turns saving into a standing instruction: the bank account, the ACH network, the fund’s transfer agent and the platform’s aggregation do the work each month without an order from anyone. What the wealth manager decides is the amount, the funds and the share class once; what the platform runs is the debit, the aggregation, the fractions and the tax lots every month.
Dollar-cost averaging: a fixed amount invested at regular intervals buys more shares when prices are low and fewer when they are high, so the average cost per share is below the average price over the period; the evidence that it beats a lump sum invested at once is weak (a lump sum is invested longer), and its value is behavioral: the saving happens before the money can be spent and the timing decision disappears.
Fractional shares: dollar-based investing in stocks and ETFs is the platform’s construction on top of a market that trades whole shares; the platform aggregates the clients’ dollar orders, executes whole shares, allocates the fractions on its books and holds the residual itself; the fractions cannot be transferred to another broker through ACATS (they are sold and the cash moves), carry their share of dividends and votes as the platform passes them on, and are covered by SIPC like any position.
The periodic plan exception: Rule 10b-10 requires a confirmation for each transaction, but a broker may report the transactions in a periodic plan, an investment company plan or a dividend reinvestment plan in a statement sent at least quarterly, if the client is told in writing and the statement carries the required details; the funds’ own automatic investment plans have long worked this way.
The ACH rules: the Nacha operating rules govern the authorization of the recurring consumer debits (in writing or online, with the terms and the revocation right), the validation of the account on the first WEB debit, the return codes and their time frames (R01 for insufficient funds and R02 for a closed account within two banking days, R10 for an unauthorized debit within 60 days for a consumer) and the return rate thresholds an originator must stay under; Regulation E gives the consumer the right to stop a preauthorized transfer.
Mutual Funds›Selling Agreement and Fees
The Selling Agreement, Share Classes and Fee Flows
What makes a wealth manager a fund distributor: the selling agreement with each fund company, the due diligence that puts a fund on the shelf, the share class policy by account type, and the money that flows from the fund company to the firm and the platform (loads and concessions, 12b-1 trails, sub-accounting fees, revenue sharing). The disclosures and the compliance tests exist because these flows are conflicts.
Worked example, illustrative:agreement selling agreement per fund company; classes, concessions, 12b-1, 22c-2, omnibus feesshelf due diligence, product committee, approved list by account typeA share example USD 40,000 at 4.5% (USD 1,800), 3.5% from USD 50,000; USD 1,600 concession to the firmtrails 25 bp on A, 100 bp on C: USD 62,500 a month on USD 300mplatform sub-accounting fees; NTF funds pay 35 to 40 bpdisclosure Form CRS, share class and revenue sharing disclosures
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There is no trade in this diagram: it is the contract, the shelf and the fees behind every fund order on the previous two. The share class policy is where the firm’s revenue and its duty to the client meet, and the regulators have spent a decade on exactly that line.
Who sells funds: wirehouses, independent broker-dealers, RIAs through custodial platforms, banks and insurers; the fund company’s distributor (a limited-purpose broker-dealer) signs selling agreements with each, and the large platforms’ fund supermarkets (Schwab OneSource, Fidelity FundsNetwork, Pershing FundVest) stand between many funds and many advisors with their own NTF and sub-accounting economics.
Economics: a load fund pays the firm at the sale (concession) and over time (12b-1); an advisory program pays the firm from the client’s advisory fee and uses no-load classes; the fund company pays the platform for omnibus sub-accounting and sometimes the firm for shelf access; the regulators’ concern is that the firm’s revenue, not the client’s interest, picks the class or the fund, hence Reg BI’s conflict obligation and the SEC’s share class cases.
Operations behind the shelf: fund data (classes, cusips, cut-offs, minimums, 22c-2 terms, prospectus versions) maintained on the platform and in the firm’s systems; breakpoint tracking across the household (rights of accumulation and letters of intent); C share conversion schedules; the monthly fee reconciliations with each fund company; the quarterly disclosure updates.
The connection to the asset manager page: the subscriptions and redemptions that reach the fund’s transfer agent (see the buy-side page, Cash and Liquidity and Portfolio Construction) are the sum of these orders from every distributor; the omnibus account hides the clients from the fund, and 22c-2 data and the sub-accounting fees exist to bridge that.
Individual Bonds and Brokered CDs, Secondary and Auction
An advisor builds a bond ladder from the platform’s bond desk: corporates and a brokered CD from inventory and dealer offerings with a disclosed markup (S), and Treasuries through the platform’s noncompetitive auction bid at the stop yield with no markup (A). The bonds settle into the client’s account at DTC or on Fedwire Securities, the coupons are swept, and each maturity is reinvested in a new rung.
Worked example, illustrative:client USD 500,000 ladder, one rung a year for five yearsS 2029 A industrial at 4.55% after a 0.5% markup, disclosed; 2030 brokered CD at 4.40%A 2-year and 3-year noncompetitive bids; stop 4.28% and 4.21%settlement DTC T+1; Fedwire Securities on the issue dateincome coupons swept; par reinvested at maturitymonitoring ratings, FDIC coverage per bank, call features
Routes:Ssecondary, from the bond desk’s inventory and offeringsATreasury auction through the platform1shared steps
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The wealth manager buys bonds the way a small institution does, but from a desk that is also a principal: the markup is the price of the service and the 2018 disclosure rules put it on the confirmation. The auction route has no markup at all, so Treasuries in retail ladders are bought at auction.
Retail bond trading: the platform’s desk (Schwab, Fidelity, Pershing and the wirehouses each run one) shows inventory and dealer offerings from the retail marketplaces (Tradeweb Direct, ICE BondPoint, MarketAxess); the desk trades as principal with a markup or as agent with a commission; since May 2018 the markup and the prevailing market price must be on the confirmation for corporates, agencies and munis (FINRA 2232, MSRB G-15).
Brokered CDs: issued by banks through broker-dealers in DTC book-entry form, FDIC insured up to USD 250,000 per depositor per bank (the platform tracks the client’s coverage per bank), callable in many cases, tradable in a thin secondary market at the desk’s bid; interest paid through DTC; no early withdrawal, only a sale.
Treasury auctions for retail: the platform submits noncompetitive bids for its clients in its own TAAPS submission or through a dealer; every noncompetitive bidder receives the stop yield; TreasuryDirect is the alternative for a client who holds directly; secondary Treasuries from the desk carry no markup at most platforms but a bid-ask spread.
Municipal bonds for individuals are the same flow with the MSRB’s rules and EMMA; a muni ladder at scale is usually a separately managed account run by a muni manager (see Models and Managed Accounts, and the buy-side page, Municipal Bonds, for the manager’s side).
A Structured Note From an Issuer Through a Distribution Platform
The advisor selects a note from the month’s offering calendar on the firm’s structured product platform, the issuer prices it and files the supplement, the firm books it to the client at par and earns a selling concession, and the note is issued into DTC at the closing. For three years the issuer publishes a value and a bid; at maturity the payoff is paid through DTC. The note is the issuer’s unsecured debt, which drives the suitability and the concentration limits.
Worked example, illustrative:client USD 250,000, 3-year S&P 500 note: 150% participation, 32% cap, 15% bufferapprovals structured product qualification; 10% per issuer limit; estimated value 97.3% disclosedeconomics 100 price; 2.5% concession to the firm (USD 6,250)closing issued into DTC on T+3 to T+5 after pricinglife issuer’s daily value and bid; credit monitoringmaturity index +18%: pays 127, USD 317,500
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A structured note is a new issue bought from a bank through a platform rather than a market, with the firm paid from the price. The issuer makes the terms, the market, the valuation and the payoff; the wealth manager makes the selection and carries the suitability, the credit conversation and the concentration limit.
The retail structured note market: about USD 100 to 150 billion a year of SEC-registered notes issued by the large banks and sold through wirehouses, private banks, independent broker-dealers and RIAs, increasingly on platforms (Luma, SIMON, Halo) that carry the calendar, the education, the order aggregation and the lifecycle events; the issuer’s side is on the sell-side page (Equities, Structured Notes).
Economics and disclosure: the client pays 100; the issuer’s estimated value (the model value of the embedded derivative and funding) is disclosed in the supplement, typically 96 to 98; the gap is the selling concession to the distributor, the issuer’s hedging costs and its margin; FINRA’s guidance and Reg BI make the estimated value, the credit risk and the liquidity part of the recommendation.
Life and liquidity: no exchange trading; the issuer’s desk makes a bid, usually at a discount to model value, so the note is held to maturity; autocallable and income structures bring observation dates, coupons and early redemption events the platform tracks and the advisor must explain; issuer credit (Lehman’s notes in 2008) is the structural risk.
Operations: the note is a DTC-eligible CUSIP issued at the closing; the platform books it at par and pays the issuer net of the concession; the firm’s security master needs the full term sheet to value, report and alert; tax treatment varies by structure and is taken from the supplement.
Models and Managed Accounts›UMA Rebalance
A Unified Managed Account Rebalanced Across Sleeves
One client account holds several models and managers as sleeves. The overlay manager (the firm’s engine) merges the managers’ model updates, the client’s cash event and the account’s rules into one set of trades, the desk aggregates them with every other UMA on the same models, the platform executes and settles them as one account, and the firm splits the account back into sleeves for reporting and pays the managers out of the wrap fee.
Worked example, illustrative:account USD 3,200,000 UMA, four sleeves; USD 400,000 addedoverlay rules targets and bands, restrictions, loss harvesting, wash sales across sleevesmodels manager A and B updates through the model hubtrades 38 trades aggregated with 600 UMAs; munis manager-tradedfee 85 bp wrap; 15 to 35 bp to each managerreporting one custodian account, four sleeves in the firm’s report
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The UMA turns several managers into one account and one trade list. The managers supply models and never see the client; the overlay engine owns the rules and the tax work; the custodian sees a single account; the firm owns the sleeves, the rotation, the fee split and the report.
Managed account programs: SMA (one manager, one account), UMA (several sleeves in one account under an overlay manager), model-based programs (the firm trades the managers’ models) and rep-as-PM programs (the advisor runs the portfolio); the sponsor (the wealth firm) charges a wrap fee and pays the managers; Envestnet, Vestmark and the custodians’ platforms run most of the overlay and trading.
Model delivery versus manager trading: in model delivery the manager publishes weights and the sponsor trades (cheaper, taxable-account friendly, trade rotation handled by the sponsor); in manager-traded SMAs the manager trades the account itself and needs the client’s account at the custodian and its own rotation (munis, small caps, international); dual-contract SMAs put the manager under contract with the client directly.
Tax management in a UMA: loss harvesting across sleeves, wash sale prevention between managers, transition of legacy positions into the models over time, and tax budgets; direct indexing sleeves extend it to hundreds of stocks; the tax alpha is the overlay manager’s pitch.
Fees and disclosure: the wrap fee (ADV Part 2A Appendix 1, the wrap fee brochure) covers advice, overlay, trading and custody; the manager’s share is paid by the sponsor; the SEC’s wrap fee examinations look at trading away (manager-traded sleeves paying commissions outside the wrap), best execution and whether low-activity accounts should be in a wrap program at all.
A Third-Party Manager, Model Delivery and Manager-Traded
A client’s money is run by an outside manager in two ways: the manager delivers a model the firm trades in the client’s account (D), or the manager trades the account itself at the custodian under a limited power of attorney (T). The firm selects, sets up, monitors and bills; the manager decides and, in the T case, executes; the custodian holds and settles. The step-out trade is where the two models diverge on cost.
Worked example, illustrative:allocation USD 600,000 large-cap growth (D); USD 400,000 muni ladder (T)setup program agreement or dual contract; restrictions; a separate account for TD model through the hub; the firm trades under its rotationT manager trades the account; step-outs to outside dealersfees 1.10% program fee; 40 bp to the manageroversight due diligence, dispersion, watch list
Routes:Dmodel delivery, the firm trades the manager’s modelTmanager-traded, the manager trades the account at the custodian1shared steps
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Model delivery keeps the trading, the rotation and the tax work in the firm; manager trading gives the manager the account and the firm a file to reconcile. Both put a professional manager behind an account the advisor still owns, and the firm’s duty is to pick, watch and pay the manager fairly.
The SMA industry: over USD 2 trillion in sponsor programs at the wirehouses, independent broker-dealers and RIA platforms, with model delivery now the majority for equities and manager trading remaining for fixed income (munis, ladders), small caps and international; the managers are the asset managers of the buy-side page, for whom SMAs are a distribution channel with thousands of small accounts.
Trading away and step-outs: a manager-traded sleeve that executes with outside dealers settles the trades into the client’s account at the custodian with any markup or commission paid outside the wrap fee; the SEC requires sponsors to disclose and monitor this, and manager due diligence asks for step-out statistics.
Setup burden: each SMA needs the manager’s paperwork, the restrictions coded at the manager and the firm, the custodian authority (T), the fee mapping and the reporting feed; onboarding a new manager onto a platform takes weeks and is why model hubs and the large platforms’ manager marketplaces exist.
Oversight: the sponsor owes the client ongoing due diligence on the managers it offers; performance dispersion, style consistency, personnel changes and the manager’s own regulatory record are the standard checks; a manager termination means a transition of the accounts to another manager or a model, traded by the firm.
Cash and Lending›Cash Sweep
The Cash Sweep, Bank Deposits and Money Funds
Uninvested cash in a client account is swept every night into program bank deposits through the platform’s omnibus accounts (B) or into a money market fund through Fund/SERV (M), and drawn back the same day when the client spends or the advisor trades. The rate the client earns and the fee the platform collects differ by a lot between the two, so the default, the disclosure and the advisor’s cash review are regulated.
Worked example, illustrative:cash USD 180,000 free credit balance at the closeB program bank deposits at USD 250,000 per bank; client earns 0.45%, platform fee near fed fundsM government money fund through Fund/SERV; about 4.9% less expensesuse same-day redemption for checks, bills and tradesreview excess cash moved to purchased money funds, bills or CDsdisclosure rates, the firm’s compensation, FDIC limits, program banks
Routes:Bbank deposit sweep programMmoney market fund sweep1shared steps
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The sweep is the cash management product most clients never chose. The deposit route pays the platform most of the yield; the money fund route pays the client most of it. The regulatory cases of 2024 and 2025 were about advisory clients left in the deposit route, so the advisor’s review is now a step.
Sweep economics: the platforms’ bank deposit programs (Schwab Bank, Morgan Stanley’s banks, Pershing’s and LPL’s program banks) earn the spread between the fed funds rate and the client rate, one of the largest revenue lines of a retail brokerage; money fund sweeps pay the platform a servicing fee instead; the client’s choice and the default are disclosed in the sweep program terms.
Regulation: the SEC’s 2024 and 2025 cases against several wealth firms (Wells Fargo, Merrill, LPL, Edward Jones among others) found advisory clients defaulted into low-yield deposit sweeps without a review of their interest; the fixes were higher advisory sweep rates, money fund defaults for advisory accounts, cash reviews and disclosure; FDIC coverage per bank and the omnibus pass-through rules frame the deposit side.
Operations: the platform runs the sweep after the close from the free credit balance, allocates deposits across program banks within the FDIC limit per client, draws them back intraday, and keeps the client-level record the banks do not have; money fund sweeps run through Fund/SERV with the fund’s last NAV strike of the day.
Cash alternatives the advisor can use: purchased money funds (not the sweep), Treasury bills and brokered CDs (see Bonds and CDs), high-yield savings at the firm’s bank, and for larger balances a Treasury ladder; the choice is part of the plan and the quarterly review.
Brokered CDs: the New Issue, the Master Certificate at DTC, the FDIC Pass-Through Cover and the Secondary Market
A private client’s cash placed in certificates of deposit of several banks through the wealth platform: the issuing banks sell their CDs through the broker-dealers, the master certificate sits at DTC, the client’s share is insured by the FDIC through the custodial relationship up to USD 250,000 per bank per ownership category, interest and principal flow through DTC to the account, and an early exit is a sale at the market price rather than a withdrawal.
Worked example, illustrative:need USD 600,000 for a house in 18 months; a ladder of 12, 18 and 24 monthsCDs USD 200,000 at each of three banks; 4.10%, 4.00%, 3.90%, illustrativeinsurance FDIC pass-through up to USD 250,000 per bank per ownership category; other deposits at the bank countedsettlement one master certificate per issue at DTC; DVP on the issue date, about T+5income monthly interest through DTC to the sweep; 1099-INTexit a secondary sale at the market price; the survivor’s option; calls at par
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A brokered CD is a bank deposit sold like a bond: issued in a calendar, held at DTC, priced daily on the statement and sold rather than withdrawn. The FDIC cover follows the client through the custodian’s records, so the platform’s count of each client’s deposits at each bank is part of the product.
The bank’s side: brokered CDs are a funding source the issuing banks buy through the broker-dealers’ networks, priced against the bank’s other funding; the FDIC’s brokered deposit rules limit them for a bank that is less than well capitalized, and the agencies read a high share of brokered deposits as a liquidity risk; the deposit is the bank’s, the distribution is the broker-dealer’s.
The pass-through cover: the FDIC insures each owner’s share of a deposit held by a custodian as if the owner held it directly, provided the bank’s records disclose the custodial relationship and the custodian’s records identify the owners and their interests; the cover is USD 250,000 per owner per bank per ownership category (single, joint, retirement accounts, trusts), so a client with the sweep and a CD at the same program bank can exceed it without noticing.
The secondary market: the issuer does not redeem a brokered CD early (except under the survivor’s option on death), so the platform or another dealer bids for it at a price that moves with rates; the bids are thin for small lots; the statement shows an estimated value, not par; the confirmation of a secondary trade shows the markup under FINRA’s rules.
Alternatives in the same review: Treasury bills (exempt from state income tax, more liquid, no per-bank limit), purchased money funds, the firm’s bank CDs, and for a larger balance a Treasury ladder; the advisor’s choice depends on the date the cash is needed, the client’s state tax and the size against the FDIC limits.
Cash and Lending›Securities-Based Loan
A Securities-Based Line of Credit From the Firm’s Bank
A client borrows against a pledged portfolio instead of selling it: the firm’s bank underwrites a line from the lending value of the pledged account, the client draws by wire, interest accrues at a spread over SOFR, and the bank monitors the collateral every night against the loan with a maintenance call if the ratio breaks. The advisor recommends, documents the conflict and watches the ratio; the custodian codes the account as pledged.
Worked example, illustrative:need USD 1,500,000 for six months against a USD 6,000,000 portfoliolending value USD 3,900,000 by security type; loan at 38% of itterms line USD 2,500,000; SOFR plus 1.75% (6.05%)draw wired to the title company after call-backmonitoring nightly valuation; call if the loan exceeds the lending valuerepayment USD 1,500,000 plus USD 45,000 of interest
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The loan is a bank product sold through the advisor and secured by the brokerage account, which makes it a three-party arrangement: the client borrows, the bank lends and monitors, the custodian holds the pledged assets. The risk is the call in a falling market, and the conflict is that the firm earns the spread.
Securities-based lending: the wirehouses and private banks lend hundreds of billions against client portfolios through their affiliated banks; RIAs arrange the same through their custodians’ banks or third-party lenders; the purpose is anything except buying securities (liquidity, real estate, taxes, bridge financing); a margin loan is the brokerage equivalent for securities purchases (see Margin Loan).
Terms: lending values by asset type (higher for Treasuries and diversified funds, lower or zero for concentrated, illiquid or volatile holdings), a floating rate over SOFR by loan size, interest-only with no maturity, a maintenance requirement and the bank’s right to sell collateral; FINRA Rule 2165 and the SEC’s guidance address the suitability and the disclosure of the risks.
Operations: the pledge is a control agreement among the client, the bank and the custodian; the custodian codes the account, restricts withdrawals and sends positions and prices to the bank nightly; the advisor workstation shows the lending value ratio; calls are issued by the bank and worked with the advisor.
Conflicts and supervision: the firm earns the spread and the advisor may be compensated on loans, so recommendations are supervised for purpose, suitability and concentration; firms limit loans against the client’s own firm stock and against accounts in the advisor’s book that are already leveraged.
Cash and Lending›Margin Loan
A Margin Loan Under Regulation T
A client buys securities with half the money borrowed from the platform’s broker-dealer under Regulation T. The debit accrues interest at the platform’s margin rate, the broker may rehypothecate part of the client’s securities to finance it, and every night the margin system tests the account’s equity against the maintenance requirement; a fall in the stock brings a call, met with cash or by a forced sale. The firm’s controls are approval, house requirements and supervision.
Worked example, illustrative:purchase 2,000 shares at USD 100 with USD 100,000 of cash: USD 100,000 borrowedrules Reg T 50% initial; house 40% maintenancerate about 10%, base plus tierrehypothecation up to 140% of the debit under 15c3-3call stock at 78: equity 36%; call about USD 6,400, met by ACHexit sold at 112; debit repaid from the proceeds
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Margin is the broker-dealer’s loan for buying securities, governed by the Fed, the exchanges and the firm’s house rules, with the maintenance call as its control. Compared with the securities-based loan it is cheaper to set up, more expensive to carry, and allowed for the one purpose the other forbids.
Regulation T and maintenance: the Fed sets the initial margin at 50% of a purchase; FINRA Rule 4210 sets the maintenance minimum at 25% of market value (30% for short positions and more for concentrated or low-priced stocks); firms set house requirements above that; pattern day traders need USD 25,000 of equity and get 4 to 1 intraday buying power; portfolio margin (risk-based) is available to larger accounts.
The broker’s side: the debit is funded by the broker-dealer’s own capital, bank loans and the rehypothecation of client securities up to 140% of the debit under Rule 15c3-3; fully paid securities cannot be used; the margin interest is a core revenue line; see the sell-side page (Inside the Bank, Prime Brokerage Financing) for the institutional version of the same mechanics.
Supervision: margin recommendations in brokerage accounts fall under Reg BI; advisory accounts generally do not use margin (and wrap fees on borrowed money are a conflict the SEC flags); the firm monitors concentration, house calls, forced sales and the advisor’s role in self-directed margin, and sends the margin disclosure statement yearly.
Alternatives: a securities-based loan (for any purpose but securities), a pledged asset line from the firm’s bank, options for leverage without a loan; the margin account is also what allows short selling and the writing of uncovered options, each with its own approval.
Accounts and Transfers›Account Opening
Opening and Funding the Accounts
A new client becomes a set of accounts at the custodian: the advisor gathers the profile and proposes the plan, the client signs the agreements and disclosures, the custodian opens the accounts after KYC, the money arrives by wire, ACH, check and rollover, and the rebalancer invests it. The compliance review of the recommendations and the fee billing setup close the process.
Worked example, illustrative:client USD 1,800,000: a rollover IRA, a joint advisory account, a brokerage accountdocuments Form CRS, advisory agreement and ADV, brokerage agreement and Reg BI disclosure, fee scheduleopening applications to the custodian; CIP and OFAC; numbers in a day or twofunding USD 300,000 wire; USD 1,200,000 direct rollover; ACATS for the restinvestment models through the rebalancer within two weeksfee 1.00% to 0.80%, billed quarterly and debited by the custodian
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Onboarding is where the regulated relationship is formed: the capacity of each account (advisory or brokerage), the disclosures, the profile that every later recommendation is tested against, and the authorities the advisor holds over the account. The custodian opens and keeps the account; the firm advises on it.
Account types: individual, joint (tenants in common or with rights of survivorship), trust, custodial (UTMA), IRA (traditional, Roth, SEP, inherited), 401(k) rollover, 529 plans, and the capacity of each (advisory under the Advisers Act, brokerage under FINRA and Reg BI); the registration and the beneficiary designations are legal documents the firm gets right once.
Rollovers: recommending a rollover from a 401(k) to an IRA is a fiduciary act under the DOL’s rules and a Reg BI recommendation, requiring a comparison of the plan’s costs and features with the IRA’s and a documented rationale; direct rollovers avoid the 20% withholding of an indirect one; the 60-day rule and the once-a-year limit apply to indirect rollovers.
KYC and controls: the customer identification program, OFAC and PEP screening, the trusted contact person (FINRA 4512) and the senior investor rules (FINRA 2165 holds on disbursements), the standing letters of authorization for wires (the custody rule’s no-action conditions for advisers), and the fee debit authority; the custodian and the firm each run their own checks.
Systems: the CRM (Salesforce, Redtail, Wealthbox), the planning tool (eMoney, MoneyGuide), the advisor workstation and the custodian’s digital account opening with e-signature; account opening is the process the industry has automated most, and the one where a wrong registration or beneficiary costs the most to fix later.
Accounts and Transfers›Account Transfer
An Account Transfer In Through ACATS
A client’s account at another firm moves in kind through NSCC’s ACATS: the client signs the transfer form, the receiving custodian submits the request, the delivering firm validates and freezes the account, the assets move through DTC, Fund/SERV and the OCC in about a week, and the cost basis follows within fifteen days. What cannot transfer (proprietary funds) is sold first. The advisor then transitions the holdings to the plan.
Worked example, illustrative:account USD 650,000: 14 stocks, 6 funds, a muni, options, USD 40,000 of cashform TIF with a matching registration and a recent statementtiming validation in one day; assets in about three more; residuals afterrails DTC for stocks and bonds, Fund/SERV re-registration for funds, OCC for optionsbasis lots and dates within 15 days through CBRSexceptions proprietary funds sold before; rejects for mismatched names
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ACATS moves accounts between broker-dealers without selling anything, which is what makes switching firms possible. The failure points are the paperwork (registrations must match exactly) and the non-transferable positions; the work after the transfer is the transition of a stranger’s portfolio into the plan.
ACATS: NSCC’s service for full and partial account transfers between its members, with a validation step (one day), a delivery step (three days for a full transfer) and residual credit processing; FINRA Rule 11870 requires member firms to expedite transfers and not to hold them for fees; the delivering firm may charge a transfer fee the receiving firm often reimburses to win the client.
What does not transfer: proprietary mutual funds, some alternative investments and annuities (which use their own re-registration processes), fractional shares at some firms, positions in a margin account with a debit (the debit must be paid or carried over), and anything the receiving custodian does not hold (crypto, certain foreign securities); the advisor’s pre-review avoids surprises.
Cost basis: the delivering firm transfers the lots and acquisition dates through DTCC’s Cost Basis Reporting Service within 15 days; covered securities (bought after 2011 for stocks, 2012 for funds) must carry basis; uncovered lots may arrive without it and the client provides records; the 1099-B at the receiving firm depends on this.
Transfers out: the same flow in reverse when a client leaves; the firm must not delay, the advisor may contact the client within the rules, and the Protocol for Broker Recruiting governs what client information an advisor who changes firms can take with them (names and contact details, not account data).
Accounts and Transfers›Retirement Account
A Retirement Account, Contribution, Conversion and Required Distribution
The retirement account’s year: a contribution by ACH coded to the tax year, a Roth conversion between the client’s IRAs, the custodian’s required minimum distribution calculation for an older client, monthly distributions with withholding and a qualified charitable distribution, and the custodian’s 1099-R and 5498 reporting. The advisor plans the tax effects, raises the cash and watches the deadlines; the custodian is the IRA custodian under the IRS rules.
Worked example, illustrative:contribution USD 8,000 with catch-up by ACH; backdoor Roth conversion of USD 8,000RMD USD 1,400,000 at 74: factor 25.5, USD 54,902distributions USD 4,575 a month, 15% withheld; USD 20,000 QCD to a charitydeadlines April filing for contributions; December 31 for the RMD; April 1 for the first yearreporting 1099-R and 5498 by the custodianestate beneficiary designations override the will; inherited IRAs under the 10-year rule
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A retirement account trades like any other and differs in everything around the trade: contribution limits, tax coding, required distributions, withholding, the custodian’s IRS role and the beneficiary rules. Most of the advisor’s value here is the calendar and the tax bracket, and the custodian’s is the reporting.
Rules the advisor works with: contribution limits with the age 50 catch-up (and the higher catch-up at 60 to 63 under SECURE 2.0), income limits for Roth contributions (hence the backdoor conversion and its pro rata rule), the required beginning age (73 now, 75 from 2033), the Uniform Lifetime Table, qualified charitable distributions from age 70½, the 10-year rule for most non-spouse beneficiaries, and the early withdrawal penalty with its exceptions.
The custodian’s role: the IRA custodian under the IRS model documents, which computes RMDs, withholds and remits tax, files the 1099-R and 5498, and processes beneficiary claims; the firm advises but does not hold the account; a 401(k) is a different structure (the plan’s recordkeeper and trustee), so rollovers to IRAs are the industry’s largest flow and a regulated recommendation.
Operations: contribution coding by tax year, conversion processing in kind, RMD automation with the client’s election (frequency, withholding, destination), QCD checks, the November shortfall report, the April 1 first-year deadline, death processing (date-of-death values, beneficiary IRAs, the year-of-death RMD) and the estate’s paperwork.
Tax planning as the product: Roth conversions in low-income years, asset location across taxable and retirement accounts (bonds in the IRA, equities in the taxable account), QCDs instead of taxable RMDs for charitable clients, and withdrawal sequencing in retirement; the advisor’s planning tool and the client’s CPA share the work.
Alternatives and Insurance›Private Funds
A Private Fund Through a Feeder and an Interval Fund
A qualified client enters private markets two ways. Through the firm’s feeder on an alternatives platform (F): subscription documents, a commitment called over years by wire from the client’s account, quarterly valuations with a lag, a K-1 and no liquidity. Through an interval fund (I): a registered fund bought through Fund/SERV at a daily NAV with quarterly repurchase offers and a 1099. The firm’s diligence, the client’s qualification and the household’s illiquid allocation frame both.
Worked example, illustrative:client USD 8,000,000 investable; USD 500,000 PE feeder (F), USD 300,000 private credit interval fund (I)qualification accredited and qualified purchaser for F; suitability acknowledgment for IF commitment called over four years; first call USD 100,000 by wireI Fund/SERV at the daily NAV; quarterly 5% repurchasesreporting F: lagged quarterly value and a K-1; I: daily NAV and a 1099-DIVlimits 20% illiquid per household; fees 2 and 20 plus 50 bp platform
Routes:Fprivate fund feeder on the alternatives platformIinterval fund, registered, through Fund/SERV1shared steps
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The feeder route is a private placement with its paperwork, its calls, its lag and its K-1, made tractable for a wealth client by a platform that pools them. The interval fund route wraps a similar strategy in a registered fund that trades like a mutual fund on the way in and only quarterly on the way out. The firm decides who may be offered which.
Access vehicles: feeder funds on platforms (iCapital, CAIS, the wirehouses’ own) pool clients at USD 100,000 to 250,000 minimums into institutional private equity, credit, real estate and hedge funds for a platform fee; registered alternatives (interval funds, tender offer funds, non-traded REITs and BDCs) widen access to non-accredited clients with daily or periodic pricing and limited liquidity; the evergreen private fund is the newest form.
Qualification: accredited investor (USD 200,000 of income or USD 1,000,000 of net worth excluding the home) for private placements under Regulation D; qualified purchaser (USD 5,000,000 of investments) for 3(c)(7) funds; qualified client for performance fees under the Advisers Act; the firm documents each and the platform re-verifies.
Operations: subscription document processing, AML on each investor, wire instructions and call-backs for capital calls, position setup at the custodian as a non-DTC asset valued from the administrator’s statements, K-1 collection and distribution, and the liquidity schedule across the household; the alternatives platforms exist because none of this fits a brokerage platform’s standard flow.
The private fund’s side: the subscription arrives at the fund’s administrator as one feeder investor; capital calls and distributions, the NAV and the K-1 go to the feeder, which allocates them; see the buy-side page for how a manager runs the public side of the same business.
An insurance product sold through the wealth manager: the advisor proposes a fixed index annuity with an income rider, the firm’s annuity desk reviews the suitability and the replacement, the application goes to the insurer through DTCC’s insurance services, the premium is paid by wire and by a tax-free 1035 exchange from an old contract, and the insurer issues the contract, pays the commission, feeds the values for the statements and, years later, pays the income for life.
Worked example, illustrative:client USD 400,000 fixed index annuity with a lifetime income rider; income from 67funding USD 250,000 wired; USD 150,000 by 1035 exchange from an old variable annuityreview state license, suitability, replacement rules, 7-year surrender, best interesteconomics 6% commission (USD 24,000) through I&RS, or a fee-based versionlife values and events fed through I&RS; held away from the custodianincome 5.5% of a USD 560,000 income base: USD 30,800 a year for life
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An annuity is a contract with an insurer, not a security in an account: the firm sells it under insurance and securities rules, the insurer underwrites, issues, values and pays it, and the firm sees it only through DTCC’s feed. The exchange rules, the surrender schedule and the commission are why the suitability review is a separate desk.
Annuity types sold through wealth firms: fixed, fixed index (crediting tied to an index with caps and buffers), variable (subaccounts, a security), registered index-linked (RILA, a security with buffers), immediate and deferred income annuities; riders add guaranteed lifetime income, death benefits and long-term care; the commission or the fee-based structure and the surrender schedule differ by type.
Regulation: state insurance law (licensing, the NAIC best interest model regulation adopted by most states, replacement rules, free look), FINRA Rule 2330 for variable annuities, Reg BI for recommendations of securities-registered annuities, and the DOL fiduciary rules for retirement money; the firm’s annuity desk reviews every application and the exchanges in particular.
Operations: DTCC’s Insurance and Retirement Services carries applications, new business status, premium and commission settlement and the daily position and value feeds between carriers and broker-dealers, so the contract appears on the firm’s consolidated statement; the contract itself is held at the insurer, not the custodian, and transfers between firms by broker-dealer change rather than ACATS.
Where it fits the plan: guaranteed income as a floor under the withdrawal plan, tax deferral for non-qualified money, and the trade-off against the surrender charges, the fees inside the contract and the insurer’s credit; the 1035 exchange is the tool for replacing an old contract without tax, and the most scrutinized transaction in the category.
Inside the Firm›Front to Back
One Recommendation Through the Firm, Front to Back
A client review becomes recommendations, approvals, orders, executions at the custodian, reconciliations, surveillance, supervisory review, fees and reports. The advisor owns the relationship and the advice, the desk owns the execution, the custodian owns the account, and the control functions evidence that the firm supervised all of it. Most steps run in the workstation, the rebalancer and the custodian’s files.
Who uses what:advice CRM (Salesforce, Redtail), planning tool (eMoney, MoneyGuide), advisor workstation, proposal and Reg BI documentationtrading rebalancer (Envestnet, Orion, Vestmark, Aladdin Wealth), OMS, FIX to the custodian, TCAcontrol compliance engine, surveillance (exception reports), supervisory workflow, WSPsoperations custodian files, reconciliation tool, billing system, data warehouse, portaloutside custodian and platform, product providers, regulators
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The columns run from the client and the advisor on the left through the desk, the control and operations teams, to the custodian on the right. Every arrow is a hand-off between two teams or two systems; the pill names the system. The chain is the same whatever the product; the product decides which approvals, which desk and which provider.
Who is who: advisors (financial advisors, private bankers, wealth managers) and their branch managers; the products and research team that runs the shelf, the models and the manager diligence; a trading desk that aggregates and executes; supervision (principals) and compliance; operations (cashiering, transfers, reconciliations, billing) and technology; finance for revenue and payout; outside, the custodian and clearing platform, the product providers and the regulators.
Firm types: wirehouses (Morgan Stanley, Merrill, UBS, Wells Fargo) with their own clearing broker-dealers; private banks; independent broker-dealers (LPL, Raymond James, Ameriprise) with affiliated advisors on their platforms; RIAs (from USD 100 million to hundreds of billions) custodied at Schwab, Fidelity and Pershing; hybrids registered as both; the chain above is the same, the custodian column changes.
Systems: the custodian’s platform is the system of record for the accounts; the firm’s stack is the CRM, the planning tool, the advisor workstation, the rebalancer and trading, the compliance and surveillance engine, the billing system, the performance and reporting platform and the portal; the nightly custodian files are the integration point for all of them.
Controls along the way: the suitability profile, the recommendation record, the pre-approvals, the account-level compliance checks on release, the rotation and allocation policies, the reconciliation, the surveillance exceptions, the supervisory review and the fee audit are where an error or a conflict is caught; FINRA’s cycle exams and the SEC’s adviser exams test exactly these.
Inside the Firm›Advisor Desk
The Advisor Desk, Onboarding and Advice
The advisor’s work from prospect to transition: discovery and the plan, a proposal built from the firm’s shelf, the agreements and disclosures that set the standard for each account, the account opening package, KYC and the coded profile, the new account review, ongoing documented advice and reviews, the approvals and escalations, licensing and continuing education, complaints, and the transition of the book when an advisor leaves.
Who uses what:relationship CRM, planning tool, advisor workstation, proposal generationstandards Form CRS, Reg BI documentation, fiduciary record, DOL rollover analysisonboarding account opening workflow, CIP and screening, profile coding, new account reviewcontrol licensing and U4, continuing education, approvals workflow, complaint log
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Everything the advisor does is a recommendation or a record of one, tested against a profile the firm coded at onboarding. The branch manager and compliance see the advisor through the workstation’s approvals, the surveillance exceptions and the complaint file; the client sees the plan, the reports and the portal.
Standards of conduct: an RIA owes a fiduciary duty (care and loyalty) under the Advisers Act and documents its advice accordingly; a broker-dealer owes Reg BI (care, disclosure, conflicts, compliance obligations) on recommendations to retail clients; dual registrants switch between the two by account and must make the capacity clear; the DOL’s fiduciary rules cover rollover and retirement advice; state insurance rules cover annuities.
The advisor’s tools: the CRM (Salesforce Financial Services Cloud, Redtail, Wealthbox), the planning tool (eMoney, MoneyGuidePro, RightCapital), the workstation (the wirehouses’ own, the custodians’ advisor portals, Envestnet, Orion), proposal generation and risk profiling (Riskalyze, Nitrogen); the firm’s integration of these with the custodian’s data is the daily experience.
Supervision of advisors: branch managers and offices of supervisory jurisdiction under FINRA 3110, written supervisory procedures, the approvals workflow, correspondence and electronic communications review (including texting, the subject of the SEC’s off-channel communications cases), outside business activities and private securities transactions, gifts and entertainment, political contributions.
Books of business and transitions: an advisor’s clients are the firm’s accounts and the advisor’s relationships; the Protocol for Broker Recruiting lets a departing advisor take names and contact details; retirement programs pay a retiring advisor for the book over years; recruiting deals (forgivable loans) are how firms buy books; the client’s ACATS decides who wins.
Inside the Firm›Trading and Rotation
The Trading Desk, Aggregation and Rotation
The desk turns model events and advisors’ orders into blocks per custodian, works what needs working, and allocates the fills back to thousands of accounts under rotation and allocation policies that compliance can evidence. The custodians do the routing and the execution; the desk’s best execution duty is to review their quality and its own aggregation, bonds and errors.
Who uses what:inputs model hub, rebalancer runs, advisor orders from the workstation and the OMSexecution FIX to the custodians, bond desks and retail bond marketplaces, fund order entry, options desksfairness rotation log, allocation policy, average prices by custodian, error accountreview Rule 605 and 606 data, TCA, markup review, quarterly best execution file
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A wealth desk rarely chooses a venue; it chooses the order of its clients and proves the choice was fair. Its best execution work is a review of other people’s execution, plus the bonds and blocks it works itself.
Aggregation and rotation: trading the same change for many clients at once gives everyone the average price within a custodian; across custodians and programs (the firm’s own accounts, UMA sponsors, model delivery to other platforms) the rotation policy decides who goes first; the SEC examines rotation logs and allocation records for favoritism toward proprietary or larger accounts.
Best execution for a wealth firm: the duty applies even when the custodian routes; the firm reviews the custodians’ execution quality and their payment for order flow arrangements, the fund order handling, the bond desk markups and its own block execution; FINRA 5310 and the SEC’s adviser guidance frame the quarterly review.
Bonds and options are the desk’s hands-on work: ladders and individual bonds from inventory and the marketplaces with markup awareness, option strategies worked with the options desks, blocks of a thinly traded ETF or stock worked over the day; equities in liquid names go straight through.
Errors: a trade error account at each custodian, same-day correction, the client made whole, the error attributed to the advisor, the desk or the system, and a log reviewed by compliance; error patterns drive training and system changes.
Inside the Firm›Custodian and Platform
The Custodian and Clearing Platform Relationship
The custodian or clearing platform is where the client’s assets are, where the trades settle, where the money moves and where the statements come from. The firm’s operations run on its nightly files and its cashiering, its compliance oversees it under the custody rule and the clearing agreement, and its technology integrates one or several of them. The relationship is contractual, operational and regulatory at once.
Who uses what:arrangements self-clearing, fully disclosed clearing agreement (FINRA 4311), RIA custody agreements (Schwab, Fidelity, Pershing)daily nightly files and APIs, reconciliation tool, data warehousemoney and events cashiering (wires, ACH, checks, journals), call-backs and SLOAs, ACATS, account events, RMDsoversight SOC 1, FOCUS and net capital, custody rule, surprise exam, Form ADV and Form CRS
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A wealth firm is a layer on top of its custodian: the custodian holds, settles, pays and reports, and the firm advises, trades through it, moves money through it and reconciles to it. The firm’s regulatory duties do not shrink because the custodian does the work, so oversight is a function.
Clearing arrangements: a self-clearing wirehouse runs its own broker-dealer with DTC and NSCC membership, customer protection and net capital; an introducing broker-dealer clears fully disclosed through a clearing firm that carries the accounts, extends margin and sends the statements, with responsibilities allocated under FINRA 4311; an RIA has no broker-dealer and custodies client accounts at a qualified custodian, trading through it under a limited authority.
The custody rule for advisers (206(4)-2): an adviser that deducts fees or has standing authority over client money has custody; the conditions are a qualified custodian, statements sent by the custodian to the client, a surprise examination unless an exception applies (fee deduction, SLOAs under the 2017 no-action conditions), and the custody items on Form ADV; the SEC’s safeguarding proposal would tighten this.
Cashiering fraud: imposter emails requesting wires, changed instructions and account takeovers are the main operational loss; the controls are call-backs on a known number, dual approval, the custodian’s own verification, limits on third-party wires, and the FINRA 2165 hold for suspected exploitation of a senior client.
Data: the custodian’s files are the firm’s system of record for positions and cash; cost basis, fund distributions, corporate actions and pending transfers are the recurring breaks; the aggregation of several custodians and of held-away assets (annuities through I&RS, 401(k)s, alternatives) is the data team’s standing project.
Inside the Firm›Compliance and Supervision
Compliance and Supervision in a Wealth Manager
Two overlapping programs: the broker-dealer’s supervision (principals, written procedures, branch inspections, FINRA rules) and the adviser’s compliance program (the Advisers Act, the fiduciary duty, the marketing and custody rules). Approvals before the act, surveillance and branch review after it, the code of ethics and the complaint, AML and privacy programs around it, and the examinations and filings that test the records.
Who uses what:framework WSPs and policies, Reg BI and fiduciary programs, conflicts inventory, annual reviews (3120, 206(4)-7)daily approvals workflow, surveillance (exception reports), branch supervision, communications archive and reviewconduct code of ethics and personal trading system, complaint log, AML program and SARs, privacyregulators FINRA cycle exams, SEC adviser exams, state exams; Form ADV, Form CRS, BD and FOCUS, U4 and U5, 4530
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The firm’s product is advice given by thousands of people to millions of clients, so the control model is supervision of people: licenses, approvals, exception reports, branch managers and records. The regulators examine whether the supervision happened and was written down, product by product and advisor by advisor.
The two regimes: a dual registrant runs FINRA supervision (3110, 3120, 3130 certification, branch inspections, principals with Series 24 or 9/10) and the adviser compliance program (206(4)-7 with a CCO, the annual review, the code of ethics 204A-1, the marketing rule 206(4)-1, the custody rule 206(4)-2) at the same time, with Reg BI and the fiduciary standard applied by account capacity; an RIA runs only the second; the state regulators add insurance and adviser licensing.
Surveillance for wealth: the exception reports are about people and accounts, not markets: suitability and concentration, fund switching and share classes, breakpoints, churning and reverse churning (wrap accounts with no trading), senior clients, discretionary trading without authority, cross trades between client accounts, employee personal trading; the systems (the broker-dealer’s own, or vendors such as Smarsh, Global Relay, Actimize, NICE) run the reports and the archive.
Examination priorities of recent years: Reg BI implementation (care and conflicts), fee calculation errors, cash sweep conflicts, share class selection, marketing rule compliance (hypothetical and extracted performance), off-channel communications (texting), the custody rule, cybersecurity and identity theft programs, senior investors; the findings drive the firm’s testing calendar.
Records: the broker-dealer’s 17a-3 and 17a-4 (orders, confirmations, account records, communications, in non-rewriteable storage or with an audit trail) and the adviser’s 204-2; the archive of communications and the CRM notes are where examiners look for the advice record behind a recommendation.
Inside the Firm›Operations and Reporting
Operations, Billing and Client Reporting
The firm’s back office runs on the custodians’ nightly files and the product providers’ feeds: reconciliation, the service request queue, cost basis and tax forms, the quarterly fee calculation and the collection of every revenue stream, the advisor payout, the performance reports and the portal, and the firm’s own reporting. Fee errors and data quality are where the examiners and the clients find the problems.
Who uses what:data custodian files, I&RS and alternatives feeds, account aggregation, data warehouse, reconciliation toolservice service request workflow, custodian portals, ACATS, cashiering, document managementtax and billing tax lot system, consolidated 1099s, billing system with tiered schedules and prorations, revenue reconciliation, payout gridreporting performance system, client portal and app, firm dashboards, Form ADV data
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Operations in a wealth firm is less about settlement (the custodian does that) and more about data, requests, taxes and money: getting every account into the household correctly, getting the fee right, collecting every stream the firm is owed, and producing the reports the clients and the regulators read.
Fee billing: advisory fees computed on account or household values with tiers, in advance or arrears, with prorations for flows and exclusions; the billing system (the rebalancer’s module, Orion, Black Diamond, or the custodian’s) instructs the custodian’s debits; the SEC’s exams test the calculation against the agreement, the disclosure of the method, the refunds on termination and the treatment of cash; a systematic error across thousands of accounts is a reimbursement and a filing.
Revenue streams and their reconciliation: advisory fees, brokerage commissions, mutual fund loads, 12b-1 trails and sub-TA fees, annuity and insurance commissions through I&RS, structured note concessions, sweep revenue sharing, lending referral fees, alternatives platform fees; finance reconciles each to the expected amount from the product data; each is also a conflict in the disclosures.
Tax operations: cost basis across custodians, wash sales across a household’s accounts (which no custodian sees in full), the consolidated 1099 and its corrections, the retirement forms, K-1s for alternatives, tax packages to CPAs; the advisor’s tax-aware decisions depend on the firm’s mirror of the lots.
Client reporting: the custodian’s statement is the legal record; the firm’s performance report and portal are the relationship; the marketing rule governs any performance shown; aggregation of held-away assets makes the household view possible and is where the data is weakest.
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